We exist to empower artists & labels to become the musical voice of a peaceful & united future — for all of us, all over the world.
Led by renowned music industry executive Eshy Gazit — twice named to Billboard's International Power Players list (2021 & 2022) — LUSIVEX is dedicated to supporting artists and labels from across the world in breaking into the U.S. market and the pop culture scene.
A wide array of services, used individually or collectively, facilitates a successful crossover into the U.S. — with a particular focus on pop and idol stars.
We assess and reassess the needs of every project and create custom ways to support it, from planning through execution. We can run your label end-to-end, or partner with the team you already trust.
Just a few examples of the press we secure constantly — thousands of write-ups, magazine covers, photo shoots, interviews and previews, online and in print, on TV and on radio.
A full team to run your label in the most professional and holistic way — strategy, budgeting, and business management included.
Decades of relationships across outlets, platforms, print, TV networks, and specialty radio. Music PR plus lifestyle & fashion PR — events, red carpets, and campaigns that push boundaries.
Strategic creative plans, posting calendars, calculated advertising, and influencer campaigns from emerging to top-tier — with access to the large majority of U.S. influencers and agencies.
A collective track record of billions of streams, Top 40 hits, and viral songs. Writing sessions arranged, or the perfect song found — the one with the potential to become huge.
We quarterback a full national team to get singles on Top 40 pop, A/C, Dance, and Rhythm radio — built on programmer feedback and decades of relationships. The key is timing.
A wide selection of distribution partners and direct lines to every major U.S. label — pitched to the CEOs and senior executives we've known for 25 years.
Aggressive pitching to influential curators at Spotify, Apple Music, Amazon, YouTube Music, Pandora, Tidal, Deezer and beyond — hundreds of placements on New Music Friday, top pop, and K-pop playlists.
Creative guidance, monthly content capture days, treatments, photo shoots, styling, graphic design, video editing, and merchandise representative of the artist's brand.
Connecting artists across fan bases, regions, and cultures — plus brand partnerships and agent connections, activated at the right moment.
Each service stands alone or works collectively — every project receives a custom plan, from planning through execution.
The first K-pop group in history to achieve a Top 40 pop radio entry in the United States.
BTS with Steve Aoki & Desiigner. A&R'd by Eshy Gazit — Top 20 at U.S. radio, 5B+ streams worldwide.
BBMA 2017 — a defining moment of the U.S. breakthrough.
Best Solo Breakout — the first female Korean artist to win an iHeartRadio Music Award.
Multiple Top 20 hits. Alongside BTS — the only K-pop groups with three or more songs at U.S. Top 40 pop radio.
Another first, delivered for a new generation of K-pop.
Billboard covers the launch of a new label venture in partnership with BMG, supporting artists' worldwide success with a strong emphasis on the U.S. market.
Eshy Gazit named among the executives driving global growth, two years running.
Forbes reports the landmark major-label signing — global deals brokered with A&R support on each act.
Management & PR — one roster
— amongst many more, by invitation.
We identify your music direction — what works for your voice, what you're passionate about, and which sound and song fit each platform right now.
Eshy Gazit A&R'd the following songs, amongst many more — billions of streams, Top 40 chart hits, and viral songs.
— amongst many more
Connecting artists creates a whole new kind of magic. When you merge fan bases, you break the boundaries of regions and cultures — an essential piece of breaking into the U.S. market.
— and counting
A wide selection of distribution partners
Direct relationships with CEOs & senior executives
When the time is right, we pitch the artist or label for signing or JV — working directly with the most senior people at each label.
Billboard International Power Player (2021 & 2022). The executive behind historic K-pop firsts in the American market.
Press strategy across music, lifestyle, and fashion — from emerging outlets to the world's largest.
Every project is assessed individually — a custom plan, from planning through execution.
info@lusivex.com