U.S. / Global Label + Agency

LUSIVEX

We exist to empower artists & labels to become the musical voice of a peaceful & united future — for all of us, all over the world.

BY INVITE ONLY · EST. NEW YORK · BY INVITE ONLY · EST. NEW YORK ·
Lx
01
The House

Breaking artists into the American market

Led by renowned music industry executive Eshy Gazit — twice named to Billboard's International Power Players list (2021 & 2022) — LUSIVEX is dedicated to supporting artists and labels from across the world in breaking into the U.S. market and the pop culture scene.

A wide array of services, used individually or collectively, facilitates a successful crossover into the U.S. — with a particular focus on pop and idol stars.

We assess and reassess the needs of every project and create custom ways to support it, from planning through execution. We can run your label end-to-end, or partner with the team you already trust.

"What do we do? The short answer — everything."
BTS with LUSIVEX founder Eshy Gazit on a rooftop, 2016
BTS & Eshy Gazit — 2016
02
Press & Media

Thousands of placements. A decade in the field.

Just a few examples of the press we secure constantly — thousands of write-ups, magazine covers, photo shoots, interviews and previews, online and in print, on TV and on radio.

Selected Coverage

Read it for yourself

03
Label Services

An index of everything we do

No. 1

U.S. Label Services & Strategy

A full team to run your label in the most professional and holistic way — strategy, budgeting, and business management included.

No. 2

Marketing & Public Relations

Decades of relationships across outlets, platforms, print, TV networks, and specialty radio. Music PR plus lifestyle & fashion PR — events, red carpets, and campaigns that push boundaries.

No. 3

Social Media & Influencer Campaigns

Strategic creative plans, posting calendars, calculated advertising, and influencer campaigns from emerging to top-tier — with access to the large majority of U.S. influencers and agencies.

No. 4

A&R

A collective track record of billions of streams, Top 40 hits, and viral songs. Writing sessions arranged, or the perfect song found — the one with the potential to become huge.

No. 5

Top 40 Pop Radio Campaigns

We quarterback a full national team to get singles on Top 40 pop, A/C, Dance, and Rhythm radio — built on programmer feedback and decades of relationships. The key is timing.

No. 6

Distribution, Label Deals & JVs

A wide selection of distribution partners and direct lines to every major U.S. label — pitched to the CEOs and senior executives we've known for 25 years.

No. 7

Playlisting & DSP Relations

Aggressive pitching to influential curators at Spotify, Apple Music, Amazon, YouTube Music, Pandora, Tidal, Deezer and beyond — hundreds of placements on New Music Friday, top pop, and K-pop playlists.

No. 8

Creative Direction & Content

Creative guidance, monthly content capture days, treatments, photo shoots, styling, graphic design, video editing, and merchandise representative of the artist's brand.

No. 9

Collabs, Brand Deals & Booking

Connecting artists across fan bases, regions, and cultures — plus brand partnerships and agent connections, activated at the right moment.

Each service stands alone or works collectively — every project receives a custom plan, from planning through execution.

04
Track Record

A history of firsts

1st

BTS — first K-pop group ever at U.S. Top 40 pop radio

The first K-pop group in history to achieve a Top 40 pop radio entry in the United States.

5B+

"MIC Drop" Remix — Top 20, five billion streams

BTS with Steve Aoki & Desiigner. A&R'd by Eshy Gazit — Top 20 at U.S. radio, 5B+ streams worldwide.

2017

BTS wins the Billboard Social Media Award

BBMA 2017 — a defining moment of the U.S. breakthrough.

1st

Tiffany Young — iHeart Award, 2019

Best Solo Breakout — the first female Korean artist to win an iHeartRadio Music Award.

1st

Monsta X — first K-pop group on the iconic Radio Tour

Multiple Top 20 hits. Alongside BTS — the only K-pop groups with three or more songs at U.S. Top 40 pop radio.

1st

AleXa — first K-pop female solo artist on the Radio Tour

Another first, delivered for a new generation of K-pop.

05
In the Headlines

The industry takes note

Billboard

"Eshy Gazit Launching New Label With BMG To Release Monsta X, Wonho"

Billboard covers the launch of a new label venture in partnership with BMG, supporting artists' worldwide success with a strong emphasis on the U.S. market.

Billboard — Power Players

Billboard International Power Players — 2021 & 2022

Eshy Gazit named among the executives driving global growth, two years running.

Forbes

"K-pop Group Monsta X Signs To Epic Records"

Forbes reports the landmark major-label signing — global deals brokered with A&R support on each act.

06
Clients & References

The company we keep

BTS

First K-pop group at U.S. Top 40 · BBMA winner

Monsta X

Epic Records · Radio Tour · 3+ Top 40 radio hits

Wonho

BMG label venture · Losing You · Lose

Tiffany Young

First female Korean artist to win an iHeart Award

AleXa

First K-pop female solo artist on the Radio Tour

Past & Current Clients

Management & PR — one roster

MONSTA XWONHOCRAVITYKiiiKiiiIDIDSAAYCoco QuinnTiffany YoungAleXaDelilah BelleDAY6HyunADAWNBamBamYOUNGJAESISTAR19Big OceanSG5ShaunSan HoloeaJArmaan MalikAnuv JainMadhuri DixitJonitaDeanLIM KIMLEE CHAEYEONOmega SapienMudd The StudentCAMOSamuelEVANDAYOUNGCIFIKASKINZHITGSIrene WongVannerHEYOON1300JANGHYUNSEUNGYBBryan ChaseWHIBGarzon Robie

— amongst many more, by invitation.

07
A&R Credits

It all starts with the music

We identify your music direction — what works for your voice, what you're passionate about, and which sound and song fit each platform right now.

Eshy Gazit A&R'd the following songs, amongst many more — billions of streams, Top 40 chart hits, and viral songs.

MIC Drop — RemixBTS × Steve Aoki × DesiignerTop 20 · 5B+ streams
The Truth UntoldBTS
Waste It On MeBTS
Who Do U Love?Monsta XTop 20
One DayMonsta XTop 20
Middle of the NightMonsta X
Losing YouWonho
LoseWonho

— amongst many more

08
Collaborations

Two are better than one

Connecting artists creates a whole new kind of magic. When you merge fan bases, you break the boundaries of regions and cultures — an essential piece of breaking into the U.S. market.

BTS avec Steve Aoki BTS avec Halsey Monsta X avec Pitbull Monsta X avec French Montana Monsta X avec Sebastian Yatra — and we continue to do so, regularly.
Steve Aoki meeting BTS for the first time
Steve Aoki meets BTS for the first time
Eshy Gazit with BTS and Halsey teams exchanging gifts
Eshy (BTS) & Anthony (Halsey) — candy & churros exchange
Monsta X with French Montana and Jimmy Kimmel
Monsta X + French Montana + Jimmy Kimmel
09
Film & TV Syncs

Our music, on screen

“How We Do”Monsta X × Snoop DoggThe SpongeBob Movie (Paramount)
“WHO DO U LOVE?” ft. French MontanaMonsta XRiverdale, S4 E13 (The CW)
We Bare Bears — “Panda’s Birthday”Monsta X — first Korean act to guest-star · 3 songs + animated “Beautiful”Cartoon Network

— and counting

10
Sponsorships & Branding

Brands that come to play

Lexus Hilton Hotels Chanel — and more, matched to each artist’s brand.
11
Partners & Network

A network of best friends, 25 years deep

Distribution

A wide selection of distribution partners

ADA
Virgin Music Group
BMG
The Orchard
Stem
Symphony
FUGA
AWAL
EMPIRE
Believe
Create Music Group
UnitedMasters
ONErpm

Major Labels

Direct relationships with CEOs & senior executives

Republic Records
Atlantic Records
Warner Records
Arista Records
Epic Records
Interscope
Columbia Records
Capitol Records
RCA Records
Island Records
Def Jam
Geffen Records
Elektra Records

When the time is right, we pitch the artist or label for signing or JV — working directly with the most senior people at each label.

12
Leadership

The house leadership

CEO · Management & A&R Lead

Eshy Gazit

Billboard International Power Player (2021 & 2022). The executive behind historic K-pop firsts in the American market.

VP of Marketing & Press

Sam Maria

Press strategy across music, lifestyle, and fashion — from emerging outlets to the world's largest.

By Invite Only

Start the conversation

Every project is assessed individually — a custom plan, from planning through execution.

info@lusivex.com
KakaoTalk — egpresidenT

Every request is read personally. If it’s a fit, we’ll reach out — by invitation.